Health, Wealth & The Pursuit of Happiness.

Check this out: http://www2.le.ac.uk/ebulletin/news/press-releases/2000-2009/2006/07/nparticle.2006-07-28.2448323827

What we have here is something new. Something potentially important. It's the first ever "global projection of subjective well-being." In other words, it's a worldwide happiness map.

Check out who's happy and who's not.

Now let's get into why. It turns out the factor that correlates most strongly to happiness is HEALTH (.7). Close behind are WEALTH (.6) and access to EDUCATION (.6).

As you'll see, here in North America, we sit in one of the world's great oceans of subjective well-being. In addition, our population is aging as baby boomers begin to reach retirement age. What is emerging is an increased focus on HEALTH and WEALTH.

At DiMassimoGoldstein, we've increased our focus on health (MaxMD and GoSMILE , among others) and wealth (various financial services brands).

We believe that by putting the customer first, by focusing on the customer's satisfaction, we can help our clients give customers what they want so the customer will give the client what the client wants. That's how brands emerge today. Sounds simple, and it can be. But that doesn't make it easy. It takes courage, skill and clarity of mind along with that rare ability -- listening -- to get the corporate and career agendas out of the way, and put the customer in the center.

Then it takes the best of social science and human insight to answer the question, "What does the customer really want?"
And great ingenuity to deliver it across all channels and fundamentally in the product or service itself.

When we do that, we're delivering more happiness to more people. Jeremy Bentham would approve. Mom would also be proud.

Cheers,

Mark