What it means to work here.

Every company has a culture, but B.R.A.V.E. marketers actively build culture. They honor, guide and transmit the culture through thoughtful, inventive and dramatic gestures combined with a ritualistic consistency. At DiMassimoGoldstein, we have a lot of ways of doing this. Rituals like our Monday all agency lunches and Thursday night "group therapy." The ringing of the bell to celebrate new business. Our own way of speaking. And various "sacred" documents, that outline our common values and passions. Here's one of them:

WHAT IT MEANS TO WORK HERE: When you work here, you are creating a business that’s planning to grow. We are system creators more than we are system followers. We are system killers and simplifiers even more than we are system creators. • If you’re happy here, you probably relish ambiguity more than a little bit for the opportunity it affords you to invent and create yourself and your environment anew. Here, you may not have a roadmap, and even if you do, it will likely be torn up and redrawn several times. And if you’re really successful here, chances are you will be the one doing the tearing and redrawing. • You’re a big picture thinker and simplifier. You kill clutter and identify the important thing. • If you’re here, you’re building not just a book, reel or website, you’re building a brand and a business reputation that you can be proud to be associated with. You think from the audience’s point of view and you expect to make them FEEL something. You hate to confuse; you love to clarify. You’re not satisfied with clever, you want to connect and persuade. You want to involve. • You want to achieve “it” -- and “it” is such a high standard that it defies permanent definition. • If you’re all about “I” you won’t last here. This is a “we” place. We’re competitive, but we all love great ideas, work and teamwork so much that we easily put aside the competition for collaboration when the comes to make great ideas even better, • If you’re not resilient, you’re not going to make it here. Nothing is easy in business. The best parties won’t be the ones you’re invited to; they’ll be the ones you crash. Your great ideas will die and you’ll need to come right back with better ideas. Ideas nobody asked for. Solutions nobody thought they needed. We’ll take a step back for every two steps forward and sometimes it will seem like the math is working the other way. But you never give up. • Because the bottom line is you love this. You love it like it’s your play and your hobby as well as your work and your salvation. This is not to say that you don’t have a life, but this is probably the most compelling part of it. • You will need to be committed to personal growth because the secret of your current success will not be enough at the next level. You will love challenge, you will be ambitious, and you will believe in your heart as well as your head that great brand building and great advertising makes the client’s brand emerge. • If you’re here, you were chosen with an obsessive-compulsive level of care and then more than likely put through a testing phase matched only by Marine basic training and certain reality TV shows. While no hiring track record is perfect, or can be, our ability to find, hire and develop our kind of people has been our greatest strength. So, if you’re here, there’s a good chance you will thrive.